Trust the Cut: When Listening to Your Test Audience Is the Worst Thing You Can Do
Test screenings have saved plenty of films — and quietly ruined just as many. In independent cinema, where the whole point is usually to tell a story that consensus wouldn't have greenlit in the first place, the feedback loop can become a trap. Here's how to know when audience notes are a gift and when they're a slow leak in your creative tires.
Sep 16, 2026